Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18
Introduction
00:00 • 5min
What Do You Tell the All-State Guys About Commoditization?
05:25 • 3min
The Value of Relationships in Marketing
08:55 • 4min
Small Business Owners and Entrepreneurs
13:00 • 3min
Direct Direct Sales in the Home of Encyclopedia and Vacuum Cleaners
16:21 • 2min
The Best Glue Is Relationship, Right?
18:49 • 3min
The Importance of Price Commoditization in the Mattress Industry
21:35 • 4min
The Dream Room Is Like a Hotel Suite in Our Store
25:17 • 4min
What Are the Best Competition Combat Things That You've Discovered?
29:37 • 2min
We Offer a Five Point Guarantee on Your Insurance, but Not Satisfied
31:49 • 2min
Are You Dealing With a Lot of Attempts to Cancel?
33:59 • 2min
How to Get Rid of Uncertainty
35:44 • 3min
Is There a Profit in the Mid-Range Restaurant Category?
38:56 • 3min
How Do You Refuse to Compete on Price?
42:05 • 4min
Do Things That Are Too Expensive to Get a Customer?
46:30 • 2min
How Do You Resist the Tendency to Compete on Price?
48:22 • 4min
How Do You Train Your Employees?
52:48 • 2min
The Magnetic Marketing Podcast With Dan Kennedy
55:11 • 2min