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5min chapter
Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
Introduction
Dan Kennedy has brought together a panelist to discuss the real pain points in commoditization, competition and your pricing strategy. Jason Mars is the co-author of Dan Kennedy's book No BS Price Strategy. Bill Golf started out as an all-state insurance agent before starting his own marketing business that he hopes will help other agents grow their businesses. Jeff Janakovo founded Gardener's mattress Amour which sells adjustable TempurPedic mattresses for about $14,000.
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