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Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
The Importance of Price Commoditization in the Mattress Industry
Jeff Bezos: Price commoditization permeates all levels of the furniture and mattress business. He says it's who you're pointing your advertising at, how you communicate your value is key to getting out of that whole commodity business. "I want to almost give these guys a pass because it's what they're being told, but you also don't have to listen," he adds.
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