Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
00:00
Do Things That Are Too Expensive to Get a Customer?
"Most people will blanch at the idea of $350 for a customer in a retail store," he says. "Why don't you just do things that get a customer $35 instead of $350?" He adds: "You're just doing things that are too expensive and you ought to do things that are cheaper."
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