2min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Pricing Strategies For Any Business

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

Do Things That Are Too Expensive to Get a Customer?

"Most people will blanch at the idea of $350 for a customer in a retail store," he says. "Why don't you just do things that get a customer $35 instead of $350?" He adds: "You're just doing things that are too expensive and you ought to do things that are cheaper."

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