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Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
How Do You Resist the Tendency to Compete on Price?
Earl Nightingale: My real metric is how many deliveries, the least amount of deliveries I can make at the highest price. When my truck goes out for the day, most days, it has five to eight times more value on it than my company. "There's a lot of money to be made not being the same as everybody else," he says.
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