Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
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The Dream Room Is Like a Hotel Suite in Our Store
Jeff Pearlman: Even in a product or service category that can be viewed as commoditization, things change. He says people's attitudes about competition and their belief systems about how consumers deal with competition make them unnecessarily timid about price. Pearlman: For us, it's the most tangible thing, most visual thing, and experiential thing is the dream room.
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