Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
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Are You Dealing With a Lot of Attempts to Cancel?
Wendy: We try to get ahead of those with being proactive with what we call insurance reviews or policy reviews. 60 days prior to renewal, we communicate with them with four different media including voice broadcast and direct mail. That person is turned over to the close or wicked Wendy that's going to find every way possible to keep that person. So that's a big mistake.
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