Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
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The Value of Relationships in Marketing
There is a person who would rather pay or pay more if they're shown differential in quality or time or convenience. People allow themselves to be commoditized when they don't have to be. Even beyond that, you can get into how you present your marketing. If you're not dealing with people one-on-one, how you present yourself in your marketing plays a big role in making the competition for the most part irrelevant.
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