3min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

Pricing Strategies For Any Business

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

What Do You Tell the All-State Guys About Commoditization?

All-State Insurance Agency works with many people who think it's all positive. But like all coins has two sides, a heads and a tail,. And so, Bill, give me what your counter commoditization strategies are that you used and teach. Jason: What do you tell people in generally about commoditized environments? You touched on it just a little bit when we were talking about Bill; I'll jump over to him then.

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