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Pricing Strategies For Any Business
Dan Kennedy's Magnetic Marketing Podcast
Is There a Profit in the Mid-Range Restaurant Category?
Right now, the mid-range restaurant category is just brutal. I don't envy anybody who is there and my prediction is the company, Darden, that owns Red Lobster and Olive Garden will find themselves in real trouble if they continue on the path they are on. The most recent Olive Garden promotion is 1295. That's a buck 50 more than a sub sandwich at Subway in a paper sack. Now admittedly, Olive Garden can sell booze, but it's still a real tough road to home.
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