S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health

1

Introduction

00:00 • 2min

2

I'm 19 and I Don't Know What I Want to Do With My Life

02:00 • 4min

3

How Did You End Up Working at the Edinburgh Bar Institute?

05:54 • 3min

4

You Know, I've Worked With Byron for a Long Time, What's Byron Like to Work With?

09:11 • 2min

5

What's It All About?

10:49 • 2min

6

Growing Your Brand, You Need More Customers

13:13 • 4min

7

Targeting and Personas - What's Your View?

17:12 • 3min

8

Is There a Cost Effective Use of Resources?

19:49 • 2min

9

What Are Category Entry Points?

21:33 • 4min

10

How to Build a Long Shortlist for Your Brand and Customer Base?

25:40 • 2min

11

The Difference Between Differentiation and Differential

28:02 • 3min

12

The Importance of Diversifying Brand Assets

31:11 • 3min

13

How Do You Get Started With Service Quality?

34:11 • 2min

14

Brand Health Trackers - Is There a Future?

35:54 • 5min

15

Do You Have a Brand Health Tracker?

40:57 • 3min

16

The Brand Health Tracker - Design for the Category, Analyze for the Buyer

44:03 • 5min

17

The Three Things That Hold Back Track

49:06 • 3min

18

What Is Brand Awareness?

51:50 • 2min

19

Net Promoter School - What Are You Actually Measuring?

53:35 • 3min

20

Is There a Recession in B2B?

56:24 • 3min

21

The Laws of Growth - Is There a Reason for It?

59:10 • 2min

22

Better Brand Health by Jenny Romaniuk

01:00:50 • 3min