S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
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What Is Brand Awareness?
The most common measure reported to board and discussed by board is actually brand awareness. People talk about brand awareness as if it's some simple thing. Actually, it's three measures measured in two different ways. And when you actually peel those back, you go, the way it says, it makes sense. So I do have a chapter on brand awareness that takes what is apparently a simple measure and turns it into a genuinely simple metric that is linked to growth.
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