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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
The Importance of Diversifying Brand Assets
One is better than none. We need strong, well, prominent, wide-reaching co-presentation moments with the brand. So we're better off getting kind of traction on one or two assets by doing that. And then when they're strong enough, they become anchors for the next wave of assets. That makes it easier to build in the future because you have more co- Presentation moments.
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