S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
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Introduction
Jenny Romaniuk is a research professor and associate director of the Ermberg Bass Institute at the University of South Australia. She's author of Building Distinctive Brand Assets and How Brands Grow Part Two. Today, we cover some of the key concepts in Jenny's first two books and dig into her new book, Better Brand Health. We also find out what it's like working with Byron Sharp.
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