S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
00:00
The Three Things That Hold Back Track
There's a lot more pressure on kind of budgets are under pressure. So I think maybe the two might be connected because under pressure, how do you go about that? And philosophy is what I talked about in terms of having the wrong focus and built for the wrong times. The third thing is fads. Often measures get added without any basis other than people don't want to miss out. Even before the evidence has been remotely presented, people are rushing to add new measures. Because no one wants to give anything up, they just get bloated and bloated. You can actually look at this and often you can get your tracker to be more efficient by getting rid of the rubbish.
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