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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
How to Build a Long Shortlist for Your Brand and Customer Base?
We use basically we bring in three, the three sort of key forces that determine whether or not it would be useful for you. So one is, yes, how common it is. That's the consumer side of it. Secondly, brands typically have history. And then the third forces obviously competitors and what they are also messaging andwhat they are also got mental advantages on. When you put those three forces together, you start to get a subset of what the potential options are.
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