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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
Brand Health Trackers - Is There a Future?
I was always fascinated by this topic. I did my masters, which is very, very mediocre. And then I laid that into a PhD, which was much, much, much better. During my PhD, we were working with a lot of companies. The brand health book was probably the first book I should have written. It was the hardest book to write,. So, yeah, it was much more challenging to write in even the first book on how brands grow up at two, which are first ones, usually the tapas. They would develop to the roots of them, were developed at a time when the heavy loyal buyer is our primary objective. But there are also little things that people
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