S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
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Is There a Cost Effective Use of Resources?
Even the biggest brands usually don't have the budget to do that. So your assumption that trying to find a small group in a big market will be a cost effective use of resources is wrong. And one of our researchers, Elise Bakker just had a piece published on Small Batmighty talking about building tiny brands. She's just finished her master's thesis on that topic, looking at how very small brands grow.
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