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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
Net Promoter School - What Are You Actually Measuring?
Connor: Net promoter school is just another way of measuring a thing. It has nothing to do with actually what it purports to be, which is about recommendation. So when you have something that doesn't make sense logically, conceptually, or empirically, I don't understand why I'm measuring it. But yet I hear the shorthand being used. And I see the measures whenever anyone asks me to fill in the measure. And I usually give a score. And then they say, why is that score? And I tell them this is a stupid measure. ...I get thrown out as an outlier."
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