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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
The Brand Health Tracker - Design for the Category, Analyze for the Buyer
You talked about three key laws of growth and the implications of those on the Brand Health Tracker. Can you talk about these and then how they can affect how we think about our Brand Health? And that is design for the category, analyze for the buyer report for the brand. The biggest difference between brands is based on their market share.
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