That's What I Call Marketing

Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global teams, this episode dives into the chaos and opportunity shaping modern marketing. Stephanie shares lessons from building client relationships that actually last, the tension between global strategy and local nuance, and what it really takes to lead in today’s ever-evolving landscape.We talk:– The rise of creative AI (and why human judgement still matters)– What marketers can learn from working across Paris, New York, and Mumbai– Building trust with clients — beyond deliverables– How DEI, sustainability, and bold ideas can (and must) coexist– And why listening might be the most underrated marketing skill of allIf you’re feeling overwhelmed by change — this one will help you make sense of the mess, and maybe even embrace it. For curious marketers, bold brand thinkers, and anyone trying to figure out what comes next.02:45 – A Global Career Built on Curiosity 05:18 – Learning French, Failing French, Trying Anyway 06:45 – Building Deep Client Relationships That Last 08:36 – Global vs Local: The Real Challenge 11:02 – The Art of Listening in Leadership 13:20 – A Lesson That Changed Everything 17:55 – What Clients Are Asking About AI Right Now 19:32 – Creative AI Tools That Actually Work 21:15 – Abundance of Creative, Not Just Automation 24:00 – Bravery in the Age of AI 26:40 – Push for Transparency and Accountability 27:30 – DEI, Modern Masculinity and Creative Culture 28:45 – Cannes, Contradictions and Creative Joy 30:00 – Final Thoughts: Listen. Lead. Be Bold.Thanks to Freedman International for sponsoring The Cannes Sessions. Hosted on Acast. See acast.com/privacy for more information.

Day 4 of the Cannes Sessions and you will heard from David Droga, Billionaire & Passes Founder Lucy Guo, Karen Bennett US MD for Jellyfish, Sarah Vincent Managing Director UK, Utiq & Anders Littner brandmetrics as well as a round up of the week with Kevin Freedman talks about– Why Walmart’s in-store teams are using Canva– How Strava redesigned its algorithm with purpose at the core– The return of brand marketing (and the quiet death of retargeting)– What Tony’s Chocolonely can teach us about real brand conviction. If you aren't here don't worry, we have you covered with the inside track. Hosted on Acast. See acast.com/privacy for more information.

Day 3 from the Cannes Lions Festival of Creativity and we take you behind the scenes of into the judging room, chat to Jimmi McGrath of Droga5 about the judging process, we go behind the scenes into the work and what is winning, you will hear from Jung A Kim from Innocean & Sungwoon Jee CMO of Hyundai about their Grand Prix win. All about the work today Hosted on Acast. See acast.com/privacy for more information.

Day 2 of the Cannes Lions Festival of Creativity - hear from Jame Hurman, CEO of YouTube Neal Mohan speaking at Adweek house and Kevin Freedman on the power of AI for global marketing, Hosted on Acast. See acast.com/privacy for more information.

A round up of all the goings on from the first day of the Cannes, talking about the opportunities for brands to think about agencies outside of the typical hubs of New York, London and Amsterdam, looking to the likes of Canada & Ireland. Hearing about Apple's opening session & Sir John Hegarty. The day 1 award winners and so much more. Get the low down on everything that is going on with The Cannes Sessions, brought to you by Freedman International Hosted on Acast. See acast.com/privacy for more information.

Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read’s departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.02:39 ELF Beauty and Rhode Acquisition03:58 Growth and Success of Rhode05:54 Brand Health and Commercial Outcomes06:42 Comparing Acquisitions in the Beauty Industry12:52 Efficiency and Product Range Strategies14:08 Mark Read's Departure from WPP19:50 Cannes & An Offer You Can't MissWhere to find Tracksuit at Cannes:16/6: Brand X-Factor 3:15pm, Palais Rotonde17/6 The New Brand Playbook 2:45pm, Adweek House17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum18/6 Adweek Creative 100 5:30pm, Adweek House19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.www.gotracksuit.com Hosted on Acast. See acast.com/privacy for more information.

Join us for a deep dive into the 'Entertain or Die' report with Leanne Tomasevic, Head of Insight at Tracksuit, and Dan Salkey, Co-founder and Strategy Partner at Small World. Discover the most entertaining brands in the world, what makes them so engaging, and whether their entertainment value drives significant business results (spoiler alert: 29 out of the top 30 brands showing revenue growth, and two-thirds experiencing double-digit growth!)Explore the critical importance of capturing audience attention in a media-fragmented world where consumers have more control than ever over what they engage with. Understand why being entertaining is no longer optional for brands and get insights into the elevated competition created by media titans like Netflix, Mr. Beast, and Fortnite. Discover how brands, regardless of size or category, can drive business outcomes through entertainment by leveraging core metrics and personalised strategies.Leanne and Dan delve into the nuances of what makes content entertaining, extending beyond humor to include elements such as relevance, emotional connection, and brand character. Learn how building a compelling brand lore and engaging storytelling can make your brand stand out, with examples like Rescue Remedy's collaboration with Gen Z comedians for authentic, relatable content.Get inspired by case studies of brands like Duolingo and Liquid Death that have successfully adapted their marketing strategies to meet the evolving demands of today's audiences. Learn about the significance of 'fandom mapping' and how brands can uncover deep, human insights to inform their entertainment strategies, much like McDonald's has done with its fan truths and wide-reaching collaborations.For marketers working in more traditional or 'boring' categories, discover how breaking category orthodoxy and injecting an element of entertainment into their strategies can yield significant results. Whether you're working with limited budgets or trying to convince a skeptical C-suite, this discussion offers practical advice on conducting brand audits, proposing experimental strategies, and leveraging underutilised channels for maximum impact.Understand the critical importance of measuring the effectiveness of entertaining content, and how, by using Tracksuit, you can track emotional responses, purchase intent, and traditional metrics like market share to ensure that your entertainment efforts are driving meaningful business outcomes. With promising statistics linking entertainment to higher lifetime customer value and increased sales, this conversation provides a compelling case for why brands need to be entertaining in today's competitive marketplace.Don't miss out on this valuable conversation packed with actionable insights, real-world examples, and practical steps to make your brand more entertaining and impactful. Read the full 'Entertain or Die' report here & sign up for Tracksuit Insights Here 03:22 The Origin of 'Entertain or Die' Report04:25 The Importance of Entertainment for Brands07:15 Challenges in the Attention Economy11:19 Building Brand Lore and Engaging Content14:50 Leveraging Community and Writer's Rooms23:50 The Role of Humor in Entertainment25:27 Fandom Mapping for Brands26:46 Entertainment in Unexpected Categories28:33 Breaking Cultural Orthodoxy37:57 Implementing Entertainment Strategies Hosted on Acast. See acast.com/privacy for more information.

In this episode, Conor, Dan, and Jasper dive into the latest trends in the streaming industry, discussing how platforms like Netflix and Disney Plus are evolving towards profitability and profitability metrics. They also explore the impact of legacy brands like Sprite and Dr. Pepper reigniting historic campaigns to connect with newer generations. Additionally, the team talks about the importance of integrating connected TV into advertising strategies and how modern brands can stay culturally relevant. Finally, the conversation touches on the expansion of marketing APIs to platforms like Threads and the ongoing evolution of AI in advertising. Join us for an insightful discussion powered by tracksuit data!02:21 The Streaming Wars: Profitability and Market Saturation04:17 Demographics and Streaming Preferences06:06 Advertising in the Streaming Era07:25 The Rise of Connected TV12:39 Personal Preferences in Streaming Services14:26 Sprite's Nostalgic Marketing Strategy25:20 Threads: The New Social Media Contender30:34 The Role of AI in MarketingAdweek Article Referenced: https://www.adweek.com/convergent-tv/netflix-ads-ai-puts-brands-in-shows/Check out gotracksuit.comDan Fleming & Jasper Skinner are on LinkedIn - connect & meet Hosted on Acast. See acast.com/privacy for more information.

What happens when you give teams of young marketers just two days to tackle a cause-led brief? This episode pulls back the curtain on Ireland’s 2025 Young Lions winners and their razor-sharp responses to the Spinal Injuries Ireland brief.You willHear how teams went from blank page to game-changing idea in 48 hours—then how they’re honing that discipline for a 24-hour sprint in Cannes.Hear about the winning ideas, from a crowdsourced AI route planner built on Google Maps, to a double-page “wheelchair ruler” print tool, discover how smart simplicity and genuine insight spark real behaviour change.Hear their views on our industry today, the industry they are shaping and get their unfiltered takes on AI’s role in creativity, the shifting media landscape and why “autopilot” thinking is the real obstacle.👍 Like, ★ rate and share with a fellow marketer hungry for a challenge.The Cannes Sessions are brought to you by Freedman International.Thanks to IAPI and my guests on this episode:Gabriella Pricop & Eimear ByrneKatie Bradley & Damien BigginsFiona Peppard & Deirbhile BrennanJoy Nelson & Caitlín Roarty Hosted on Acast. See acast.com/privacy for more information.

In this episode of The Singles we focus on DoorDash's acquisition of Deliveroo, the marketing strategies of La Roche-Posay's sunscreen, and Lego's innovative activation at the Miami Grand Prix. The discussion delves into the competitive delivery market, analysing how DoorDash's acquisition of Deliveroo positions it within the UK market and the broader implications of this move. For the sunscreen segment, they examine La Roche-Posay’s campaigns to counter sun safety misinformation on platforms like TikTok and their partnerships with events like the US Open. The episode also highlights the intersection of nostalgia and modern branding with Lego's life-size, drivable Formula One cars at the Miami Grand Prix, enhancing brand engagement across various demographics. Additionally, the importance of customer-centric marketing, brand building, and utilizing Tracksuit's data-driven insights is emphasized, showcasing how brands can thrive in today’s competitive landscape.02:21 Deliveroo and DoorDash Acquisition06:31 Consumer Loyalty in Delivery Apps13:56 Sunscreen Marketing Insights23:20 Lego at the Miami Grand Prix26:21 F1's Brand Collaborations Hosted on Acast. See acast.com/privacy for more information.