S4 Ep14: The Future of Marketing Is Messy with Stephanie Parry

Stephanie Parry, EVP of Client Management at JellyFish joins to talk about messy marketing. From AI-generated creative to navigating culture clashes in global teams, this episode dives into the chaos and opportunity shaping modern marketing. Stephanie shares lessons from building client relationships that actually last, the tension between global strategy and local nuance, and what it really takes to lead in today’s ever-evolving landscape.

We talk:

– The rise of creative AI (and why human judgement still matters)

– What marketers can learn from working across Paris, New York, and Mumbai

– Building trust with clients — beyond deliverables

– How DEI, sustainability, and bold ideas can (and must) coexist

– And why listening might be the most underrated marketing skill of all

If you’re feeling overwhelmed by change — this one will help you make sense of the mess, and maybe even embrace it. For curious marketers, bold brand thinkers, and anyone trying to figure out what comes next.

02:45 – A Global Career Built on Curiosity

05:18 – Learning French, Failing French, Trying Anyway

06:45 – Building Deep Client Relationships That Last

08:36 – Global vs Local: The Real Challenge

11:02 – The Art of Listening in Leadership

13:20 – A Lesson That Changed Everything

17:55 – What Clients Are Asking About AI Right Now

19:32 – Creative AI Tools That Actually Work

21:15 – Abundance of Creative, Not Just Automation

24:00 – Bravery in the Age of AI

26:40 – Push for Transparency and Accountability

27:30 – DEI, Modern Masculinity and Creative Culture

28:45 – Cannes, Contradictions and Creative Joy

30:00 – Final Thoughts: Listen. Lead. Be Bold.

Thanks to Freedman International for sponsoring The Cannes Sessions.

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