That's What I Call Marketing The Singles Ep7: Marketing Hot Takes ELF acquires Rhode & Mark Read Departs & Cannes & An Offer
Dan & Jasper are back with Tracksuit data t delve into the latest news in marketing. We kick off with ELF Beauty's acquisition of Hailey Bieber's Rhode, examining the impressive growth and brand health of Rhode. We explore the larger trend of big brands acquiring successful new entrants in competitive categories, with examples like Pepsi and Poppi, as well as Unilever and Wild. The conversation also covers Mark Read’s departure from WPP and its implications for the holding company landscape. Discover the strategic moves, brand developments, and market trends making waves in the industry today. Plus, get a sneak peek into Tracksuit's presence and exciting content at the upcoming Cannes event.
02:39 ELF Beauty and Rhode Acquisition
03:58 Growth and Success of Rhode
05:54 Brand Health and Commercial Outcomes
06:42 Comparing Acquisitions in the Beauty Industry
12:52 Efficiency and Product Range Strategies
14:08 Mark Read's Departure from WPP
19:50 Cannes & An Offer You Can't Miss
Where to find Tracksuit at Cannes:
- 16/6: Brand X-Factor 3:15pm, Palais Rotonde
- 17/6 The New Brand Playbook 2:45pm, Adweek House
- 17/6 Born This (Brand-Building) Way 4:45pm, Palais Forum
- 18/6 Adweek Creative 100 5:30pm, Adweek House
- 19/6 Friends of Tracksuit Happy Hour 5:00pm, Morrisons Irish Pub.
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