S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
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The Difference Between Differentiation and Differential
The difference between distinctiveness and differentiation is actually a triangle, not a pair. It's about saying these two parts of differentiation that have been bundled together by economists don't make sense together. But each of them does actually have meaning and usefulness, we just have to separate them out.
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