AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
What's It All About?
I like the process of writing a book because I like the bigger picture narrative. What I try to do in my books is respect the reader enough to do two things, which is a bit of a tightrope. One is not assume they will just agree with me on everything just because I say it. So provide the evidence behind why I've come to that conclusion, but not feel the need to really be too opinionated. And look, um, obviously you're borrowing on how brands grow, and then you co-authored, uh, how brands grow to and building distinctive brands assets. These are like seminal books in marketing. I mean, they are must reads for all marketers.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode