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S2, Ep3: Jenni Romaniuk On Her New Book, Better Brand Health
That's What I Call Marketing
Do You Have a Brand Health Tracker?
The brand health tracker at its best is the way that we see whether or not we've laid the groundwork in people's memories, such that we do have a chance of success when they go into battle. So don't stop tracking your brand health because it's very important, but it's about how you enhance the changes.
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