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How Do You Get Started With Service Quality?
I mean, we forget we've learnt this over time. To think about it, it's a knot innate. We all taught this, we repetition stuff. And that's the way we learn. So going back to the litany of happy accidents that Jenny has had in her life that lead to where she is. Went away, read everything on it, and it brought me two tears. I'm looking forward to the next couple of weeks of you going through the alphabet and giving us kind of insight into the book. But what was the purpose and the reason behind writing the book? Was it from a place of we're not doing this right at the moment? We're not looking at