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Quick takeaways
- Ben & Jerry's became successful by creating unique ice cream flavors.
- The company doesn't shy away from advocating for social issues.
Deep dives
From Hippies to Ice Cream Icons
Ben and Jerry, two childhood friends who met in middle school on Long Island, turned their small Burlington ice cream shop into the globally adored brand, Ben and Jerry's. Despite their untraditional path, including dropping out of multiple colleges, their shared dreams led them to create innovative flavors like cookie dough and unique textured ice creams.
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