How I Built This with Guy Raz

Ben & Jerry's: Ben Cohen And Jerry Greenfield

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Nov 20, 2017
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ANECDOTE

Childhood Bond

  • Ben Cohen and Jerry Greenfield's shared childhood experiences of being overweight and socially awkward formed an early bond.
  • This connection laid the groundwork for their future partnership.
ANECDOTE

Temporary Venture

  • Initially, Cohen and Greenfield viewed their ice cream venture as a temporary project rather than a long-term business.
  • They even considered becoming truck drivers afterward.
ANECDOTE

Settling on Ice Cream

  • Unable to afford bagel-making equipment, Cohen and Greenfield settled on ice cream after visiting a used restaurant supply store.
  • The store owner, Lou, advised them against bagels due to the high cost.
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