How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

The Importance of Planning

In the pre-internet era, you couldn't just go online and type in how to make ice cream. Things took a lot longer with the phone book and the yellow pages. Jerry even came up with this idea of a promotion that ended up in the business plan called Popsid Biswy. For every degree below zero Celsius, which is 32 degrees Fahrenheit, you've got a penny off the price of your cone.

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