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Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

The Rise and Fall of Ben and Jerry's Ice Cream Shop

Two hippies named Ben and Jerry turn their small ice cream shop in Burlington, Vermont into one of the most iconic ice cream brands. They were at the same middle school on Long Island in New York. There weren't social enterprises back when these guys started and they certainly never planned to get rich,. But they did do well and they did good.

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