
Ben & Jerry's: Ben Cohen And Jerry Greenfield
How I Built This with Guy Raz
How Jerry's Ice Cream Shop Succeeded
Ben and Jerry's first ice cream shop was in Saratoga Springs, New York. They moved to Vermont because they didn't want to compete with other shops there. The pair took a correspondence course on how to make ice cream. Their goal when they opened was to make $20,000 a year a piece. "When does our buckle? Thank you"
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