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Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

How Jerry's Ice Cream Shop Succeeded

Ben and Jerry's first ice cream shop was in Saratoga Springs, New York. They moved to Vermont because they didn't want to compete with other shops there. The pair took a correspondence course on how to make ice cream. Their goal when they opened was to make $20,000 a year a piece. "When does our buckle? Thank you"

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