
Ben & Jerry's: Ben Cohen And Jerry Greenfield
How I Built This with Guy Raz
How to Start an Ice Cream Shop in a City
It was a block of the main drag, but it happened to be right across from City Hall Park. It also had some parking spaces in front where the gas pumps used to be. So how much money did you have to have to sign the lease and then also buy the equipment? "We wrote a business plan only because we felt like it was the only way the bank was going to lend us money"
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