How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

How Ben and Jerry's Survived the First Year

The shop opens in 78 and then I guess it was, it was 1981 when Ben and Jerry's happened to be in an article in Time magazine. And when you read what they call you at the time? The best asker in the world. "I would sit back and make the ice cream because I sort of knew what I needed to do," he says.

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