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Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

00:00

How to Control Your Ice Cream

Ben and Jerry's started packaging their ice cream because they weren't so good at running a shop. Pillsbury, which was distributing other brands, like Hagenas, threatened other distributors. A lot of our problems would be solved if we made the ice cream shittier., he says.

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