How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

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How Ben and Jerry's Laughed Their Ass Off

In the early 1980s, Ben and Jerry's was just one shop in Burlington, Vermont. They had happy customers, but they were pretty bad at doing all the things it took to run a business. The standards that we had for ourselves in terms of how a retail shop should be run were not standards that we were able to achieve.

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