5min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

The Importance of Being a Boss

Maurice: Ben and Jerry's never really saw themselves as bosses. They felt like they were becoming just another cog in this economic machine, he says. He talks about selling the business to Unilever without his permission. Maurice: It was a very good example of how you can make a profit and address social problems at the same time.

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