Ben & Jerry's: Ben Cohen And Jerry Greenfield
How I Built This with Guy Raz
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The Importance of Good Fortune in Building Ben and Jerry's
It's amazing to the degree that the company continues to be outspoken about progressive issues and progressive values. There is a very big part of good fortune involved. I think if we had started in New York, we never would have gained the local following that we gained in Vermont. In Vermont, we could be a bigger fish in a smaller pond. Did either of your parents ever get to see what Ben and Jerry's became? They were still alive through the 1980s.
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