2min chapter

How I Built This with Guy Raz cover image

Ben & Jerry's: Ben Cohen And Jerry Greenfield

How I Built This with Guy Raz

CHAPTER

The Importance of Good Fortune in Building Ben and Jerry's

It's amazing to the degree that the company continues to be outspoken about progressive issues and progressive values. There is a very big part of good fortune involved. I think if we had started in New York, we never would have gained the local following that we gained in Vermont. In Vermont, we could be a bigger fish in a smaller pond. Did either of your parents ever get to see what Ben and Jerry's became? They were still alive through the 1980s.

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