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Ben & Jerry's: Ben Cohen And Jerry Greenfield
How I Built This with Guy Raz
How Lou and I Developed a Strategy for Running a Business in a College Town
I'm curious because you guys were in your mid 20s. How did you even start to develop this idea? Was it just much more sort of, yeah, let's just do this? This was in the old days before cafe culture. No, we did not meet in cafes to discuss this. But we did discuss it quite a bit. We sent away for 30 SBA pamphlets that cost between $0.15 and $3 per on all the different aspects of running a business.
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