Protect the Hustle | A SaaS Podcast

Snowflake's Lars Nilsson on Sales Development

Nov 29, 2022

47:02

Creator website

AI Chapters

Episode notes

Introduction

3min

How Lars Kramer Got to Snowflake

3min

The Importance of Sales Development

2min

How to Find a Great Salesperson

3min

The Importance of Mentorship in Sales

3min

The Snowflake Sales Development Academy

5min

The Executive Leadership Team at Snowflake

2min

How to Do a Cold Call With Prospects

3min

How to Quote Pipeline Ops

2min

10.

The Importance of a Quality Metric in a Call

3min

11.

How to Multi-Thread Your Sales Development Outreach

2min

12.

How to Write Emails for a Series B Company

2min

13.

How to Be an SDR in a Greenfield Patch

2min

14.

The Importance of Subject Lines in Email Marketing

4min

15.

How to Be a Profitable SDR

2min

16.

How to Manage Your Ops and Enablement Team

2min

17.

How to Get the Best Out of Your SDR Managers

4min

Check out the detailed field guide here

Topics discussed in this episode:

02:13 - Zeroing in on Sales Roles
08:23 - Hiring someone with a fire in the belly
14:07 - SDR Training, Enablement and Progression
21:00 - Setting up sales opportunities for success
39:01 - The value of compassionate leadership

This is a Paddle production—the first media network dedicated entirely to the SaaS and subscription space.

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.