The Importance of Subject Lines in Email Marketing

The biggest thing is the subject line. If they don't open your email, they don't even read the first sentence or the hook. So we do a lot of tests, AB split testing on subject lines. Try to personalize those and grab the attention. And then you just have to be relevant. You know, the days of Hey Lars, go gout shows because they know I have 16 gout shows. Because I've been sent them in order to get me. That's been done. Take your time. There is an art"