Protect the Hustle | A SaaS Podcast cover image

Snowflake's Lars Nilsson on Sales Development

Protect the Hustle | A SaaS Podcast

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How to Be a Profitable SDR

"We put together these centralized cadences, kind of like our Hall of Fame based on vertical and then persona," he says. "If you feel like you can, you know, beat beat the VIX system, well, branch it off." He adds that providing structure for newly onboarded SDRs out of the gate is important. 'As they begin to come into their own, we want them to try new things'

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