How to Quote Pipeline Ops

Pipeline ops is a very highly emotionally discussed topic in S.T.A.R.E., says the executive vice president of sales and marketing at an insurance agency. "The only thing that shows up that an account executive is going to accept is the meeting that gets set up and that it executes," he said. 'We're trying to brand who we are, what we do, and understand some pain so that we can hook and trigger a conversation'