Protect the Hustle | A SaaS Podcast cover image

Snowflake's Lars Nilsson on Sales Development

Protect the Hustle | A SaaS Podcast

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How to Be an SDR in a Greenfield Patch

SDRs have to be aware of when we're doing cold outreach that someone else hasn't done that. The one thing that we're very, very careful about is as an SDR, if you're in a greenfield patch, just make sure that your AE and marketing knows. And so understanding how to go into systems and understand what has happened before,. That informs on the context so that when you do get someone to pick up, that SDR can say, hey, you know, Johnny, I know that six months ago, my former colleague, Jason, had a meeting with you."

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