How to Multi-Thread Your Sales Development Outreach

The most important thing is to get the connection between the SDR and the account executive. And we do a lot to make sure that the SDR, the newly onboarded SDR gets connected. So there might be an account executive that says, listen, these are my out of my 20 accounts. I have three customers. If you get any inbound leads from any of those, I don't want you to follow up. The other six, I'm right at the beginning and I need to multi-thread.