Snowflake's Lars Nilsson on Sales Development
Protect the Hustle | A SaaS Podcast
The Importance of a Quality Metric in a Call
When you're selling time, you're selling 25 minutes. You're not selling by snowflake as an S.T.A.R. Some of the best meetings are we get a hold of the right person with the right company. And in fact, there's sometimes more value in the call that didn't become a $20,000 opportunity the next day.
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