Acquired cover image

Acquired

Nike

Jul 25, 2023
0
04:02:56

Podcast summary created with Snipd AI

Quick takeaways

  • Nike's success can be attributed to its focus on cultural movements, such as the rise of Air Jordan sneakers, which became a symbol of self-expression.
  • Nike's systematic approach to sports marketing, signing up athletes and teams for endorsement deals, has led to increased brand visibility and revenue growth.

Deep dives

The Birth of Blue Ribbon Sports

Blue Ribbon Sports, later known as Nike, begins as an American distributor of Onitsuka Tiger shoes. Phil Knight, the founder, and Bill Bowerman, his former track coach, partner together to sell the track shoes out of the back of Knight's car. They find success with the nylon upper Cortez shoe, which becomes popular in the emerging fitness movement in America.

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