23min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Nike: Branding, Athletes, and Market Evolution

This chapter analyzes Nike's strategic marketing and ownership decisions, emphasizing the brand's collaboration with athletes and the resulting consumer engagement. It contrasts Nike's athlete-centric approach with Adidas's broader celebrity focus, while also exploring recent leadership changes and market strategies. The discussion reveals how Nike's product differentiation and historical narratives contribute to its sustained relevance in the competitive sportswear landscape.

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