17min chapter

Acquired cover image

Nike

Acquired

CHAPTER

Origins of the Swoosh and Nike's Early Challenges

This chapter explores the intricate journey of Nike's founding, including the creation of the iconic swoosh logo and its branding transition from Blue Ribbon Sports. It highlights the ethical dilemmas and competitive tactics in the sports industry, emphasizing key moments such as sourcing strategies and design innovations. Additionally, it discusses the challenges faced by Nike, including early manufacturing failures and their transformative quest for identity and success.

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