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18min chapter
Nike
Acquired
The Rise of Air Jordan: Nike's Game-Changing Gamble
This chapter critically examines Nike's pivotal partnership with Michael Jordan, highlighting the innovative deal structure that revolutionized athlete endorsements. It explores the transformative impact of the Air Jordan brand on sneaker culture and Nike's strategy against competitors. Additionally, the chapter discusses marketing tactics, early successes, and challenges faced by the brand, revealing the complexities of the athlete's journey to superstardom.
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