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Nike

Acquired

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Nike's Dominance in the Sneaker Industry

This chapter explores the competitive strategies and economic dynamics that allow Nike to maintain its market leadership in the sneaker industry. It examines the impact of scale economies, athlete endorsements, and pricing strategies in bolstering Nike's brand value while contrasting its performance with rivals such as Adidas. Additionally, the discussion highlights Nike's financial metrics and ongoing efforts to expand consumer accessibility versus profit margins.

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